EDC Project Poul Erik Bech and STAD Project join forces: Creating Denmark’s strongest project team

The founder and owner of STAD Project, Torben Hald, is the son of Niels Hald, who started the brokerage business in the early 1970s. Torben Hald, the owner of STAD Project, says, “It is no secret that it can be challenging to run your independent brokerage firm and continue to develop and implement a lot of new ideas. It requires many resources, time, and capital. Simultaneously, the real estate market has been experiencing a lot of pressure, which is why I started looking for a partner. I am pleased that we landed a deal with EDC Poul Erik Bech, a solid and competent partner for our employees and customers.”

“I have chosen to sell and have had some good talks with Poul Erik Bech and Jane Bech, and both companies are based on the same family values and DNA, and like us, they are independent of banks and mortgage institutions, so it is a fantastic solution for both our employees and our customers, who can get even better solutions with one huge and competent project department,” says Torben Hald, who will not be joining the new setup himself. In the same deal, EDC Poul Erik Bech has also taken over four Copenhagen housing stores from Paulun Bolig, where Amager has been significantly strengthened.

Two strong project departments
Poul Erik Bech has built Denmark’s largest and only nationwide brokerage firm over 44 years. He says, “We are very pleased that Torben Hald approached us. Two of the best and strongest project departments are now coming together, and we are creating something unique in the brokerage industry. We complement each other well, and only a few customers appear on both of our client lists.”

Uniting what we are good at
Alice Lotinga, CEO of STAD Project, says: “We have been looking forward to the new setup, which clearly strengthens us in regard to our customers. In both project departments, we have an enormously strong customer base with long lists of the biggest sales and rental cases and a substructure of small and medium sized projects. It’s super exciting to be a part of. It’s a setup that combines everything we at STAD Project are good at, with expertise in consulting, interior design, and a focus on proximity and accessibility. At the same time, we gain new strength and more opportunities with EDC Project’s obvious qualities.”

Katrine Enø, Project Manager at STAD Project, adds: “We will, of course, continue with the same skilled employees and personal service that we are known for. At the same time, we gain analytical competencies and a high knowledge that provides us with additional opportunities to become an even stronger match for our customers. Especially in terms of local sales and rental power, we can offer our customers the best possible marketing opportunities through a nationwide network of more than 80 EDC Poul Erik Bech residential stores and 19 commercial centers. We now also have our own customer center, staffed with our employees every day from 8 a.m. to 10 p.m., giving our customers an extra level of service.

STAD Project is completing the rental of 534 rental properties at Rødovre Port, and they have rented out 374 homes at Engvej 155 in Amager, where they are now responsible for rerentals. At TV Byen in Gladsaxe, they are working on Project Radio, which includes 272 rental apartments.

In addition to the project department in Copenhagen, EDC Project Poul Erik Bech also has project departments in Aarhus and Roskilde. STAD Project has moved into EDC Poul Erik Bech at Bremerholm 29, 1069 Copenhagen K.