Project Development

Added value prior to the actual construction

EDC’s project departments will provide advice on development opportunities and assist you through the entire process from a to z. With our extended network and long-standing expertise, we can represent you in all aspects:

Added value through innovation

We can assist you in identifying plots or properties with conversion potential. Via a thorough market analysis, we will identify the best scenarios matching your strategy. Here are some examples of how we can support you:

• Where do you find plots with local plans suited for an attractive construction project?
• How do you get the best price for the project with the best return on investment? What type of building should be constructed and for what target groups?
• Can an office building with decreasing rental income be converted into private rental housing instead?
• Can an industrial property be developed as a new project?

We have the creative skills to see the potential as well as the experience to estimate concrete scenarios, thereby supporting your decision-making process.

External partners

We will guide you through the construction process with the support of our extended network and market knowledge:

• Involvement of engineers, including construction consultancy, construction supervision and obtaining planning permission.
• Selection of the right contractor, including erection and/or demolition of office buildings

When the project is launched

When the project is launched, it is important to have a clear overview. We will assist you through all the practical steps:

• Budget/investment analysis
• Additional market analysis
• Time schedule
• Contact with authorities
• Local plan
• Registration of the change of title number
• Project planning
• Financing.

During the process, we can introduce you to our most competent cooperative partners, including architects, engineers, accountants, lawyers, etc.

If the project includes residential housing

When we provide advice on a construction project from its very start, we consult with our local EDC estate agency shop to consider the market demand via a thorough analysis of the target groups, which will influence the housing type as well as the size, layout and rent level. We focus on making the houses or flats more attractive than the surrounding projects in order to reduce the idle time. We provide advice on the:

• Housing type
• Number of units
• Size and layout
• Interior decoration
• Facilities and optimisation of these
• Legislation
• Rent level or sales price.

Sale to investor

Through our wide network of Danish and international players, we are able to present the project to the investors in the market.

Property management

As an additional benefit, our subsidiary, LEA Ejendomspartner, can handle the subsequent property management of tenancies, student housing, portfolios or commercial tenancies. LEA Ejendomspartner is represented in four locations to cover all of Denmark.

Project sales and volume lettings of finished buildings

The combination of our two specialised project departments, our in-house marketing department and our local estate agency shops is a powerful cooperative partner when you need to sell or let your next construction project.

Experienced experts and local sales teams

Our two project departments have long experience in project sales and volume lettings. Over the years, we have developed processes, systems and know-how to make sure that you are in safe hands throughout the entire process. Our experts will be in charge of the overall strategy while the local estate agency shop will be a strong sales team that knows the local demand and will be available for open-house events – every time.

Identification of the target groups

Through our research department, we can prepare analyses to identify target groups of a particular construction project and thereby optimise the project with regard to fittings, sales price/rent, etc. The analyses may include:

• Analysis of the financial scope in the area
• Market analyses, including questionnaire surveys aimed at the relevant target groups
• Demographic analyses, including population projections
• Analysis of transport patterns and transport methods
• Analysis of the demand in an area based on the data from our file of buyers and tenants

Innovative, digital marketing – with ongoing optimisation

We have a large in-house marketing team, with an eye for new digital opportunities. As data is a huge part of our DNA, we use our databases to aim the housing at the target groups identified for the project. We prepare campaigns across digital and offline media to ensure that you top the other construction projects in the area. Some of the services we offer:

• Identity and storytelling, ensuring that the project appeals to the target group and stands out from competing projects
• Lead-optimised website
• Lead generation before project launch via Google and social media
• Newsletters
• Offline campaigns such as outdoor and newspapers
• Targeted campaigns in the social media using unique data from EDC’s databases
• Preparation of films, testimonials, etc.
• Cooperation with influencers
• Modern interior design of display homes matching the style of the identified target group
• Top-quality sales material
• Events to attract tenants or buyers

One of our major strengths is that our marketing specialists are in-house. After the current Open House events, the marketing department receives feedback from the estate agents on the demography and any comments of the attendees. On the basis of this feedback, we will be able to optimise the online campaigns to match the target group attending the events as well as the parameters they regard as the project’s strong points. In this way, we will ensure that your marketing budget will be spent in the best possible way – and where the conversions are.

Sale to investors

Through our wide network of Danish and international players, we are able to present a project to the investors in the market.

Property management

As an additional benefit, our subsidiary, LEA Ejendomsadministration, can handle the subsequent property management of tenancies, student housing, portfolios or commercial tenancies. LEA Ejendomspartner is represented in four locations to cover all of Denmark.